Both agencies, which are leaders in event production, join forces in order to produce and manage the fan zone of the international electric street racing series as part of its Italian round.
Formula E, the full electric street racing series, hits the streets of the Italian capital for the first time in a track created exclusively in the EUR district. PalazziGas Events and Gruppo Peroni Eventi, long-standing leaders in the event-management, were awarded the tender and will produce and manage the Allianz E-Village in the Rome E-Prix.
Giampaolo Rossi, CEO of PalazziGas Events, states: “Being awarded the tender confirms the expertise of the agency in corporate event management and pays tribute to the professionalism of the people we work with”
“We have broad experience in motorsport event productions – continues Fabian Peroni, CEO of Gruppo Peroni Eventi – which makes us a point of reference for such events, where racing is just one of the aspects of a set of complex activities to be organized. “
Not far from the track, the Allianz E-Village will host a full-day festival of entertainment and innovations for families and fans of all ages. It will be opened on 13th and 14th April.
PalazziGas and Gruppo Peroni will develop a unique concept for this event. Featuring the idea of cloud, an iconic symbol of digitalization, content sharing, and innovation.
In their design, the Allianz E-village will become a place for sharing unique experiences, in a throbbing heart of energy and innovation.
The Allianz E-Village will take place in the “Nuvola” building, which will be transformed into a “house of clouds”. In the Drive Zone, the latest electric & hybrid vehicles will be exhibited. Guests will have the pleasure to compete against Formula E drivers within the Gaming Zone.
Moreover, guests can learn innovative tips and tricks for saving energy and new hi-tech solutions. In the Taste Zone Sample, various authentic local food and drinks will be available for a culinary break. There will also be outside a stage with live music artists.