Armani NEVE![]()
ST. Moritz![]()
Project Details
Client:
Giorgio Armani
Location:
Arsenale, Venezia
Date:
March 2022
Services:
Event Management
Art Direction
Set Design
Production
Backstage
Project Description
The Giorgio Armani Neve Autumn/Winter 2022/23 collection was presented on March 2022 in St. Moritz at the historic Olympia Stadium, that witnessed two Olympic Games.
The show featured mountain-focused clothing and accessories with elegant, heritage designs, and utilized mirrored panels and light gold metal details to blend with the environment.
The event minimized environmental impact by eliminating single-use plastics, reducing food waste, promoting recycling, and using energy-efficient LED lighting. The design incorporated mirrored panels and metal details that blended with the natural surroundings, emphasizing both luxury and environmental consciousness​
POP UP STORE![]()
Project Details
Client:
Giorgio Armani
Location:
Date:
December 2021
Services:
Pop Up Opening
Design
Production
Set
Project Description
The Giorgio Armani Neve Autumn/Winter 2022/23 collection featured a pop-up store in St. Moritz, specially designed for the event.
Located at Via Serlas 22, the boutique was set up with a unique concept incorporating narrow vertical mirrored elements, which reflected the stunning panorama of St. Moritz.
Beside it, a full 360° snow-themed village was set up, complete with relaxation areas, branded furniture, and props.