The Giorgio Armani Neve collections featured a series of pop-up store opening in leading ski destinations as Courchevel, Megève, Crans-Montana and Verbier.

In this road tour a golden boutique was set up in iconic locations of each village, which reflected the stunning panorama of these environments.

Beside it, a full 360° snow-themed village was set up, complete with relaxation areas, branded furniture, and props.