DAWN OF ROMANITY

FENDI

Project Details

Client:

Fendi

Location:

Roman Forum, Rome

Date:

4th July 2019

Services:

Event Management
Art Direction
Food and Beverage Design
Set Design
Production
Backstage

Project Description

Fendi made history by hosting its "The Dawn of Romanity" fashion show for the Fendi Couture A/W 2019-2020 Collection within the ancient Roman Forum. Scheduled at dawn on July 4th, 2019, against the majestic backdrop of the Temple of Venus and the Arch of Septimius Severus, the event aimed to honor Rome's rich cultural heritage and Fendi's deep ties to the city.

The collection showcased 54 silhouettes, each representing a year of collaboration with Karl Lagerfeld. Models elegantly glided through an enchanting Italian garden, culminating in a breathtaking dinner infused with the essence of Rome.

It seamlessly blended the precision of classical architecture with organic elements like roots and filaments, while exuding the cinematic allure associated with a Roman woman.

This unique presentation underscored Fendi's ability to merge historical grandeur with contemporary fashion, creating a breathtaking homage to the eternal city of Rome.

FASHION SHOW

GALA DINNER