Italian Sea Group

Admiral 72 by Giorgio Armani

Project Details

Client:

Armani

Location:

Headquarter di Marina di Carrara

Date:

11th February 2023

Services:

Event Management
Art Direction
Set Design
Production
Backstage

Project Description

Giorgio Armani and The Italian Sea Group unveiled their new 72-meter Admiral megayacht at Marina di Carrara.

The event attracted 650 guests, including shipowners, brokers, and VIPs. The celebration featured a laser mapping show highlighting the yacht's design and a fashion show presenting Armani’s latest collections.

The yacht’s interiors by Armani/Casa showcase elegance and craftsmanship.
The evening culminated in a private dinner prepared by Chef Cerea from the three-Michelin-starred "Da Vittorio" restaurant, accompanied by a live performance from the band Inspiration, providing an unforgettable experience for all attendees​.