Armani NEVE

ST. Moritz

Project Details

Client:

Giorgio Armani

Location:

Arsenale, Venezia

Date:

10th December 2021

Services:

Event Management
Art Direction
Set Design
Production
Backstage

Project Description

The Giorgio Armani Neve Autumn/Winter 2022/23 collection was presented on December 10, 2022, in St. Moritz at the historic Olympia Stadium, that witnessed two Olympic Games.
The show featured mountain-focused clothing and accessories with elegant, heritage designs, and utilized mirrored panels and light gold metal details to blend with the environment.

Collaborating with the Swiss Tourist Board, the event minimized environmental impact by avoiding single-use plastics, reducing food waste, encouraging recycling, and using LED lighting.

POP UP STORE

Project Details

Client:

Giorgio Armani

Location:

Via Serlas 22, 7500 St. Moritz, Switzerland

Date:

December 2021

Services:

Pop Up Opening
Design
Production
Set

Project Description

The Giorgio Armani Neve Autumn/Winter 2022/23 collection featured a pop-up store in St. Moritz, specially designed for the event.

Located at Via Serlas 22, the boutique was set up with a unique concept incorporating narrow vertical mirrored elements, which reflected the stunning panorama of St. Moritz.

Beside it, a full 360° snow-themed village was set up, complete with relaxation areas, branded furniture, and props.

GALLERY