Launched with an exclusive cocktail on November 21, featuring notable guests such as Swiss Ambassador Monica Schmutz Kirgöz, Stefan Vasic of Swiss International Air Lines, and Christina Glaeser of Switzerland Tourism, alongside VIPs and influencers such as Claudia Gerini and Anna Safroncik.

An immersive experience was offered with a LED porthole installation showcasing the Swiss Alps, a Raclette Bar on the terrace, and authentic Swiss dishes at the restaurant. Unique moments included Lindt’s maître chocolatier demonstrations and the SWISS Tomato Bar, recreating the airline's signature in-flight service.