Valentino a Roma

45 Years of Style

Project Details

Client:

Valentino

Location:

Ara Pacis, Rome

Date:

from 08th July -to 28th October 2007

Services:

Event Management
Art Direction
Set Design
Production
Backstage

Project Description

A retrospective that, with approximately 360 garments and rare archival materials, celebrates 45 years of Valentino's creativity through a spectacular setup at the Museum of the Ara Pacis.

A special site specific exhibition centered around the Ara Pacis—an altar representing one of the most significant examples of Augustan art and historically symbolizing peace and prosperity—and extends throughout the entire Museum, creating a precise chronological retrospective visible to passersby outside the museum.

Our setup accentuated the deep connection between Valentino and Rome, and Rome and Valentino.